By Edward Makuzva
With over 70 years of serving the Zimbabwean market, Edgars has achieved another first by launching Red Square through a store concept .
Addressing media in the capital, Thursday, Edgars Operations Executive, Gideon Lungu said the advantage of setting up this speciality cosmetics store within an existing Edgars is that it gives customers exclusivity and perfect opportunity on various brands and products.
Lungu added the new branch offers customers an opportunity to experience a world class shopping environment with new and updated fixtures and well merchandised departments that allow for ease of shopping with the icing on top being incomparable customer service.
“Red Square is a speciality store originating from South Africa that carries a wide range of beauty, fragrance, cosmetics and skin care brands.
“Edgars Stores Limited continues to define the clothing retail landscape in Zimbabwe by remaining focused on delivering world class value and services to its customers” Lungu explained.
The Operations Executive said the branch will be offering a wide range of merchandised assortments of our private label brands, namely Signature, Charter, Club, Kelso, Merien Hall Penny , Kids, New Wave, Free2BU among others.
He highlighted that the international brands includes Jeep, Jonathan D, Cutty Sark, Sissy Boy and many more.
Meanwhile, Edgars is a subsidiary of Edgars Stores Limited and the brand has 26 branches nationwide giving our customers easy access to our business.
Through our credit and cash we aim to supply our customers with value for money by providing quality merchandised for the family at competitive prices.
The 110 sqm Red Square store is housed within Edgars Stanley House at the corner of Jason Moyo and First Street in Harare.
The store is an iconic that has been invested in renovating, revamping and upgrading the store aesthetics to international standards.